Lazada Partners adidas for Exclusive Regional Launch of the All-New ZENBOOST Running Shoes
SINGAPORE, Aug. 6, 2026 /PRNewswire/ -- Lazada and adidas are teaming up once again for this year's adidas Regional Super Brand Day (RSBD), bringing shoppers first and exclusive access to the newly launched adidas ZENBOOST running shoes, alongside...
Esports Foundation and adidas Announce Landmark Partnership to Outfit Every Team at the Inaugural Esports Nations Cup
Over 100 countries and territories will wear custom adidas national jerseys at the Esports Nations Cup (ENC), equipping every team competing across 16 of the world's most popular esports titles. The inaugural four-week event is set to take place...
Hisense RGB-themed pop-up event lights up the new landmark of FIFA World Cup 2026™
NEW YORK, June 12, 2026 /PRNewswire/ -- As an Official Sponsor of the FIFA World Cup 2026™, Hisense launched its RGB-themed pop-up activation on June 9 at Hudson Yards in New York. The event featured FIFA official resources and a brand collaboration...
Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030
The global sporting goods industry launched the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future at an exclusive World Health Assembly side-event in Geneva yesterday The report draws attention to...