How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide
SINGAPORE, May 9, 2026 /PRNewswire/ -- Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue...
New Study Reveals Nearly 75% of Performance Marketers Are Experiencing Diminishing Returns on Social Media Ad Spend; Over 50% Expand Into Additional Channels Beyond Social
HONG KONG, April 8, 2025 /PRNewswire/ -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new report based on a survey conducted with Qualtrics, a leading company in experience management working with...