As AI Visibility Budgets Reach Procurement, Buyers Are Finding Vendor Numbers Cannot Be Compared
Two proposals can report the same brand at 38% and 11% and both be arithmetically correct. XstraStar has published the denominator behind every metric it reports. SINGAPORE, August 12, 2026 /PRNewswire/ -- Spending on AI search visibility now passes...
XstraStar Introduces G-Power Framework to Help Brands Measure AI Search Visibility
SINGAPORE, July 3, 2026 /PRNewswire/ -- XstraStar today highlighted G-Power, short for Generative Power, as part of its GEO methodology for evaluating how brands perform across generative AI platforms. According to XstraStar's 2026 GEO methodology...
XstraStar Highlights Rising Importance of GEO in the AI Search Era
SINGAPORE, May 18, 2026 /PRNewswire/ -- Generative AI Is Reshaping Brand Discovery Generative AI is rapidly transforming how consumers discover brands, products, and digital services online. XstraStar today highlighted the growing importance of GEO...
XstraStar Highlights Growing Demand for GEO Optimization as ChatGPT Expands Commercialization
SINGAPORE, May 13, 2026 /PRNewswire/ -- AI Search Is Moving Beyond Visibility As ChatGPT and other generative AI platforms continue expanding advertising and commercial capabilities, XstraStar today highlighted the growing importance of trust,...
XstraStar Launches Full-Funnel GEO Optimization Service to Help Brands Win AI Search Visibility
SINGAPORE, May 6, 2026 /PRNewswire/ -- XstraStar has launched a full-funnel Generative Engine Optimization (GEO) solution designed to help brands build measurable visibility across AI search platforms including Doubao, DeepSeek, ChatGPT, and...