Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

Sporting Goods Industry Unites: Urgent Action Needed to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

The global sporting goods industry launched the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future at an exclusive World Health Assembly side-event in Geneva yesterday The report draws attention to...

A new report by McKinsey & Company and the World Federation of the Sporting Goods Industry explores the state of the industry and growth themes for 2025 and beyond

A new report by McKinsey & Company and the World Federation of the Sporting Goods Industry explores the state of the industry and growth themes for 2025 and beyond

HOW SPORTING GOODS BRANDS CAN TURN UNCERTAINTY INTO OPPORTUNITY BERN, Switzerland, March 5, 2025 /PRNewswire/ -- McKinsey & Company and the World Federation of the Sporting Goods Industry (WFSGI) are pleased to announce the publication of...

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