Natalia Dyer Explores Korean Beauty Culture, Unveiling Authentic Charm on Set
NEW YORK, June 10, 2026 /PRNewswire/ -- Natalia Dyer has recently developed a strong appreciation for Korean skincare and beauty culture. While filming her global campaign with Purito Seoul, she became especially drawn to K-beauty's...
Purito Seoul Outlines Its Global Brand Vision for 2026 with Global Celebrity Partnership
NEW YORK, June 2, 2026 /PRNewswire/ -- Purito Seoul has unveiled its long-term global vision for 2026, reinforcing its commitment to sustainable brand growth and expanded international engagement. Following the appointment of actress Natalia Dyer as...
Purito Seoul Enters OLIVE YOUNG US, Accelerating North American Retail Expansion
LOS ANGELES, May 29, 2026 /PRNewswire/ -- Global K-beauty skincare brand Purito Seoul is accelerating its expansion across North America through its upcoming launch at OLIVE YOUNG US. The brand will officially meet North American consumers through...
Purito Seoul Expands Sales Through Global Multi-Channel Growth
NEW YORK, May 28, 2026 /PRNewswire/ -- As the K-beauty wave continues to gain momentum across North America, Purito Seoul is accelerating its expansion through diversified global retail channels, further strengthening its presence in international...
Inside Purito Seoul's Decision to Cast Natalia Dyer as Its Global Face
NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul has strengthened its global brand strategy by appointing actress Natalia Dyer as its first global muse. The move marks the brand's first official ambassador partnership and...
Global Celeb-supported K-Beauty Brand: Purito Seoul Accelerates Its Rise in the Global Skincare Market
NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul is rapidly expanding its presence in the global market following the appointment of actress Natalia Dyer as its first global muse. Global Celeb-supported K-Beauty Brand:...
Natalia Dyer Drawn to K-Beauty Skincare - Why She Chose Purito Seoul
NEW YORK, May 14, 2026 /PRNewswire/ -- Natalia Dyer has been named the first global muse for Purito Seoul, a rapidly growing global skincare brand. As K-beauty continues to gain momentum worldwide, Purito Seoul is solidifying its position beyond...
Natalia Dyer Named Global Muse for Purito Seoul
NEW YORK, May 15, 2026 /PRNewswire/ -- Natalia Dyer, best known for her role in a hit global series, has been named the first global muse for Purito Seoul, a leading global skincare brand. Natalia Dyer Named Global Muse for Purito Seoul In the newly...
Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village
NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global...