Social Media Has Hijacked the Australian Shopping Journey and Brands Risk Falling Behind, Research Finds
Six in ten Australians act on products they see on social media, forcing brands to rethink discovery, trust and conversion MELBOURNE, Australia, July 30, 2026 /PRNewswire/ -- The Australian shopping journey has been rewritten. Social media is now...
Kevin Murphy Grows Marketplace Revenue 141% with Pattern
Premium haircare brand strengthens marketplace control while maintaining salon channel growth MELBOURNE, Australia, June 19, 2026 /PRNewswire/ -- Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce...
Marketplace Battle Heats Up: Trust, Convenience and Choice Key as Pricing Pressures Grow
MELBOURNE , Australia, May 22, 2025 /PRNewswire/ -- An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in...
Marketplace Shake-Up: Amazon Thrives, Catch Closes, Chinese Platforms to Stall
Pattern Releases 2025 Australian Marketplace Consumer Report MELBOURNE, Australia , Feb. 5, 2025 /PRNewswire/ -- Australia's marketplace sector is rapidly transforming, with Amazon strengthening its dominance, Wesfarmers closing Catch, and doubts...
Strand Experiences 37% Online Revenue Growth with Pattern's AI-Powered Ecommerce Strategy
MELBOURNE, Australia, Nov. 27, 2024 /PRNewswire/ -- Global ecommerce and marketplace accelerator Pattern, is working with Strand, leading handbag, luggage, and travel accessories retailer in Australia and New Zealand, to enhance online revenue and...