OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION
COMvergence Report Shows OMG #1 for Retention, Holding on to 74% of Its Billings in Play in a Year When the Industry Average Was Only 32% OMG agencies PHD and OMD Leverage Agency as a Platform Model to Dominate Global Media Network Ranking NEW YORK,...
DDB Worldwide Launches First-of-its-Kind "Feels Barometer" to Harness Emotion as the Next Frontier in Creating Competitive Advantage for Brands
NEW YORK, Feb. 5, 2025 /PRNewswire/ -- In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool...