Inside Purito Seoul's Decision to Cast Natalia Dyer as Its Global Face
NEW YORK, May 19, 2026 /PRNewswire/ -- K-beauty skincare brand Purito Seoul has strengthened its global brand strategy by appointing actress Natalia Dyer as its first global muse. The move marks the brand's first official ambassador partnership and...
Purito Seoul Unveils New Brand Slogan 'From Soil to Seoul,' Launches 'Oat Latte Campaign' with Major Pop-Up in New York's West Village
NEW YORK and SEOUL, South Korea, Feb. 28, 2026 /PRNewswire/ -- Korean skincare brand Purito Seoul has officially announced its new brand slogan, 'From Soil to Seoul,' Alongside this declaration, the brand will begin rolling out a series of global...