LUKA DONČIĆ LAUNCHES 77X AND FAN PASS, CREATING A FIRST-OF-ITS-KIND ATHLETE-OWNED FAN UNIVERSE
LOS ANGELES, Jan. 28, 2026 /PRNewswire/ -- Los Angeles Lakers star Luka Dončić today announced the launch of 77X, a company he built to create original entertainment, collectibles, merchandise, and live experiences for his fans, and Fan Pass, a free...