400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
New research reveals the power of esports as a channel for reaching this vital youth market as 74% say purchasing i s influenced by advertising and brand participation in gaming spaces. Key data also includes: 71% regularly watch gaming content ,...
Gaming Growth Unlocked: Coda and Niko Partners Explore Strategies to Tap into Asia's USD 6 Billion Mobile Gaming Potential
Out-of-app platforms such as direct-to-consumer web stores now account for 26% of mobile gaming revenue in East Asia and Southeast Asia combined, reshaping distribution and monetization strategies By 2028, out-of-app monetization revenue may make up...