The Philippines: A New Growth Opportunity in Southeast Asia
MANILA, Philippines, July 24, 2026 /PRNewswire/ -- Southeast Asia has become one of the world's most dynamic regions for consumer growth, with the Philippines emerging as one of its most promising consumer markets. With a population of over 100...
From Brand Growth to Community Partnership: MIXUE Co-creates Long-term Value with Thailand
BANGKOK, July 22, 2026 /PRNewswire/ -- How can a brand truly take root in a city and integrate into a country? The answer may lie not merely in opening more stores, but in continuously responding to community needs, generating employment...
Honouring the Spirit of Nanyang Overseas Chinese Mechanics: MIXUE Roots in Sarawak to Safeguard Local Precious Historical Heritage
KUCHING and KUALA LUMPUR, Malaysia, June 9, 2026 /PRNewswire/ -- The groundbreaking ceremony for the Nanyang Overseas Chinese Mechanics Monument in Kuching, Sarawak, was successfully held recently. MIXUE, a renowned tea beverage brand with...
Sing, Sip, and Stay Cool: Comfee and MIXUE Bring Malaysia a Double Chill Experience
KUALA LUMPUR, Malaysia, Nov. 4, 2025 /PRNewswire/ -- This October, the ultimate "Double Chill" experience has arrived in Malaysia! Lifestyle-driven air-conditioning brand Comfee has teamed up with the nation's favorite drink chain MIXUE to bring a...
MIXUE Snow King is Soaring in the Sky! Two MIXUE Snow King-themed painted airplanes Take Flight for the First Time, Spreading Happiness above the Clouds!
SINGAPORE, Oct. 28, 2025 /PRNewswire/ -- On October 28, two MIXUE Snow King-themed painted airplanes completed their maiden flights successfully. During the flight, Snow King invited our fans to join the journey, offering them a first taste of this...