iQIYI sees surge in viewership during Chinese New Year: users favor classic IPs, long and short content, and strong interaction
BEIJING, Feb. 7, 2025 /PRNewswire/ -- On Feb. 5, iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including...
iQIYI leads genre-specific storytelling with the return of its trend-setting 'Light On Theater,' featuring seven new suspense dramas
Five years on, the pioneering drama brand remains the benchmark for suspense BEIJING, Dec. 26, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater,"...