Lazada's AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia
12.12's #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption - more than double that of 11.11. A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized...