IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament

IBM Debuts New AI Enabled Digital Experiences for the 90th Masters Tournament

New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament ARMONK, N.Y., March 23, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and the Masters Tournament today...

IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

Enhanced Hole Insights offers more detailed analysis around historic, in-Tournament and projected play for every hole on course AI Narration in English and Spanish returns, along with revamped Masters Tournament app on Apple Vision Pro ARMONK, N.Y.,...

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