Forrester's 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI
SINGAPORE, Oct. 29, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and...
Forrester's 2026 B2C Marketing, CX, & Digital Business Predictions: One-Third Of Brands Will Erode Customer Trust Through Self-Service AI
SINGAPORE, Oct. 29, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing...
Forrester's 2026 Asia Pacific Predictions: Quantum Security Will Become A Strategic Priority For Over 90% Of Enterprises
SINGAPORE, Oct. 28, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2026 Asia Pacific predictions, released today, quantum security will emerge as a top priority for enterprises across the region. More than 90% of Asia Pacific (APAC)...
Citibank is Ranked No. 1 Among Banks in Singapore for Total Experience in Report by Independent Research Firm
Bank takes top spot in inaugural report combining brand and customer experience SINGAPORE, Oct. 22, 2025 /PRNewswire/ -- Citibank was ranked first out of six banks in the inaugural Singapore total customer experience score rankings, 2025 report by...
Forrester's Total Experience Score: Most Financial Services Firms In Singapore Fail To Match Their Brand Promise With Their Customer Experience
Citibank, HSBC, and Raffles Health Insurance received the highest Total Experience Scores in the banking, investment, and health insurance sectors, respectively SINGAPORE, Oct. 22, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) has released its...
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty SINGAPORE, June 25, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR)...
Forrester Opens Nominations For Its 2025 B2B Awards In APAC And EMEA
Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies SINGAPORE, May 15, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B...
Forrester: Evolving Tariff Negotiations Dampen APAC Tech Outlook
The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty SINGAPORE, May 14, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific...
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative
Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent SINGAPORE, May 7, 2025 /PRNewswire/ -- As generative AI evolves into agentic AI, automation becomes more sophisticated, and...
Forrester Opens Nominations For Its 2025 Customer Obsession Awards
Awards recognize companies and leaders that align their organizational efforts around customers' needs and deliver seamless experiences across channels SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened the call for...