Hero Esports to Stage Middle East's First Humanoid Robot Kickboxing Event in Riyadh
CyberHero debuts in Saudi Arabia as Hero Esports expands into robotic sports and launches the CyberHero Saudi–China Scholar Program for up to 30 students RIYADH, Saudi Arabia, Sept. 1, 2026 /PRNewswire/ -- Hero Esports, Asia's largest esports...
400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
New research reveals the power of esports as a channel for reaching this vital youth market as 74% say purchasing i s influenced by advertising and brand participation in gaming spaces. Key data also includes: 71% regularly watch gaming content ,...