Forrester's Total Experience Score: Most Financial Services Firms In Singapore Fail To Match Their Brand Promise With Their Customer Experience
Citibank, HSBC, and Raffles Health Insurance received the highest Total Experience Scores in the banking, investment, and health insurance sectors, respectively SINGAPORE, Oct. 22, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) has released its...
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty SINGAPORE, June 25, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR)...