New research reveals loyalty crisis as only 15% of consumers say brand marketing feels relevant - Dotdigital launches AI-powered loyalty platform to help marketers fight back

New research reveals loyalty crisis as only 15% of consumers say brand marketing feels relevant - Dotdigital launches AI-powered loyalty platform to help marketers fight back

LONDON, July 16, 2026 /PRNewswire/ -- New global research of 4,000 consumers finds loyalty programmes now rank among the biggest drivers of repeat purchases, while personalisation remains a major blind spot for brands. Consumers are becoming...

Dotdigital Group plc acquires Alia Software Inc. to power smarter audience growth and accelerate Shopify expansion

Dotdigital Group plc acquires Alia Software Inc. to power smarter audience growth and accelerate Shopify expansion

The acquisition adds high-growth, AI-driven web conversion solutions to Dotdigital's existing customer experience and data platform (CXDP); unlocking cross-sell opportunities and expanding recurring revenue. LONDON, March 4, 2026 /PRNewswire/ --...

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