PUTRAJAYA, Malaysia, Aug. 28, 2023 /PRNewswire/ -- Daia, a leading laundry and homecare brand celebrated the success of its impactful CSR campaign, "Tindakan Kecil, Perubahan Besar" (Small Actions, Big Changes). This campaign stands as a true testament to Daia's unwavering dedication to effecting positive change within society while nurturing a spirit of generosity. Held at Alamanda Shopping Centre, the event garnered overwhelming support from attendees, and partners, and was graced by Lisa Surihani, Brand Ambassador of Daia range of products.

(left) Mr Sheikh Farouk Sheikh Mohamad, Managing Director of AEON BiG (M) Sdn. Bhd., (centre) Lisa Surihani, Brand Ambassador of Daia, and (right) Mr. Effendi, Country Director of Gentle Supreme Sdn. Bhd., presenting a total of RM 20,000 collected from the campaign to three partner orphanages.

Built upon the profound belief that even the tiniest gestures can ignite transformative change, the "Tindakan Kecil, Perubahan Besar" CSR campaign, launched in May, had a clear mission: to create a positive impact by donating RM 0.50 from each purchase of a Daia product, including the newly launched Daia Hijab All Day Freshness, an innovative solution that eliminates all odour during wash and neutralises odour during wear, providing all-day freshness for hijab users and their families. This seemingly modest step held remarkable significance, representing a meaningful stride towards nurturing a culture of giving back.

Focused strategically on empowering children from three partnered orphanages, Daia not only demonstrated its genuine dedication to nurturing the aspirations and dreams of these young individuals, who possess the potential to shape a brighter and more promising future but also underscored the brand's unwavering commitment to forging a compassionate and caring community.

Lisa Surihani played a pivotal role at the event, sharing inspiring stories that deeply resonated with attendees, revealing the significant impact of small actions. This message aligned perfectly with Daia's core commitment to nurturing young individuals and underlined the brand's mission to highlight life's meaningful yet simple moments. Alongside Lisa, a substantial total of RM 20,000 collected from the campaign was presented to three partner orphanages. This generous donation not only showcased Daia's dedication to uplifting young lives but also underscored its resolute mission of fostering a culture rooted in compassion and care.

During the event, Daia actively promoted environmental consciousness through engaging Batik and Daia Bottle Recycling workshops, empowering the children to become environmental stewards while fostering creativity and awareness. These workshops exemplified Daia's dedication to instilling values beyond monetary contributions, encapsulating the spirit of the campaign.

Lisa Surihani stated, "I am delighted to be part of this initiative, as underprivileged children deserve nurturing, given that they do not experience the same advantages as others. I share Daia's vision of uplifting these children and have willingly taken on the significant responsibility of inspiring them to be more environmentally conscious, while also fostering creativity and awareness." This sentiment further solidified the event's purpose and Daia's commitment to making a genuine and lasting impact.

As Daia's "Tindakan Kecil, Perubahan Besar" CSR campaign continues to leave a lasting positive impact, it serves as a powerful reminder that every action, no matter how small, contributes to the greater good of society. Through unity, compassion, and the belief in the potential of small acts, Daia paves the way for a brighter future for all.

About Gentle Supreme
Gentle Supreme was established in Malaysia and one of the best-known corporations in Malaysia with several decades worth of experience in a wide range of household and food products. Gentle Supreme brands have become one of the most trusted brands among Malaysians and continues to embrace new consumer expectations by providing household and food products of uncompromising quality.

Source: DAIA