HONG KONG, April 24, 2023 /PRNewswire/ -- TOWNPLACE, the flexible housing brand under Sun Hung Kai Properties (SHKP) (0016.HK), that is targeted to serve young professionals, will launch its new flagship project TOWNPLACE WEST KOWLOON in the second half of 2023. This project adopts an innovative "Aparthotel" concept that offers flexible leasing terms, from daily to monthly. The project offers a total of 843 units with individual layouts, mostly studios and one-bedroom as well as options of two- to three-bedrooms, ranging from 242 square feet to 860 square feet in size. With its prime location near the High Speed Railway and Airport Express, this new development takes pride in creating a new landmark that conveniently connects Hong Kong with the Mainland and the World. It is expected that TOWNPLACE WEST KOWLOON will become the largest high-quality rental project in Hong Kong for young professionals.

To meet young professionals' desire for independence and a high quality of life, TOWNPLACE has invited two outstanding teams: the world-renowned interior design practice Conran and Partners, and the top Hong Kong based architectural firm LAAB, to elaborately craft two distinctive living spaces for the West Kowloon project.

With outstanding architects and meticulous project details, every possible need of the young professional has been comprehensively taken care of

As young professionals prioritise wellness nowadays, TOWNPLACE WEST KOWLOON strives to create a comfortable and carefree living space for its residents by attending to the finest details. To enhance air circulation and ensure the rooms are no longer dependent on air conditioning so residents can enjoy fresh air, the windows of the rooms can be opened whenever necessary. The common areas of the development are also equipped with a smart air-conditioning system. This carefully regulates the indoor air quality, creating a healthy living environment. In addition, particular units feature spacious balconies allowing for better circulation. Residents can absorb the splendor of nature from within their home, while enjoying fresh air and a healthy lifestyle. The design takes advantage of the project's sea frontage and the extraordinary floor-to-ceiling height to enhance the brightness of the units, and to create a modern, spacious and creative lifestyle.

Jointly designed by two renowned architectural firms

To provide an optimal living environment and the most suitable range of options for young professionals, the layouts at TOWNPLACE WEST KOWLOON have been meticulously designed by a professional architect team.

Conran and Partners is an internationally renowned architecture and interior design firm whose portfolio embraces architecture, interior design, urban planning and branding across cultures, sectors and at all scales. Conran and Partners is renowned for its progressive design concepts and high-quality design work. Conran and Partners also delivers a creative and practical space that endeavors to be sustainable and environmentally friendly. Its works are widely acclaimed and are found across the world. TOWNPLACE WEST KOWLOON has invited Conran and Partners to create a simple yet elegant unique layout for this project.

To showcase the special character of West Kowloon, all rooms are specially designed in a modern style making exquisite use of colors and materials. Not only is the design tailor-made for young professionals, but also generates a stylish yet magnificent vibe. All the units at TOWNPLACE WEST KOWLOON enjoy a floor to ceiling height of over 3.2 meters, with some reaching 3.8 meters. The extra-high ceilings have been fully harnessed by the designers to construct vertical storage spaces such as the platform floor - making the most use of the available space and delivering a clean and comfortable living experience for residents. The spacious office area uses extra-large work surfaces and an extendable desk to create an efficient working atmosphere, skilfully taking care of the needs of young professionals for home offices.

As a leading architecture design firm based in Hong Kong, LAAB is dedicated to combining technology and art to create customized spaces through unique design language and cutting-edge technology. LAAB's works have been highly acclaimed in the industry, and have garnered a number of international awards including the Red Dot Design Award, the AIA International Region Award and the iF Design Award etc. The LAAB team's innovative thinking, coupled with their insight into Hong Kong, has enabled them to incorporate local culture and lifestyle needs to design the most suitable living space for young talent. LAAB has been given the scope to create a modern living space in TOWNPLACE WEST KOWLOON for young professionals.

The key element of the room design is natural wood, providing a soft and warm colortone to residents. It is inspired by the vibrant and welcoming West Kowloon neighborhood which occupies a unique location as a hub for transportation, art and culture. The open and spacious room style also makes residents feel at home. The interconnected dining table and desk design enhances the use of counter space. The foldable sofa set meets the flexible needs of young professionals to host parties and guests. Every unit has been thoughtfully designed with floor-to-ceiling windows that bring the view of Victoria Harbour into the room, adding to the scenery of the whole space.

Creating the largest-scale rental housing development for young professionals by focusing on details

TOWNPLACE WEST KOWLOON is harmoniously created with a combination of bright colortones, geometric silhouettes and sophisticated design, a tranquil and relaxing space with a vibrant atmosphere making the overall space blend together seamlessly. This new community offers a warm and relaxed neighbourhoods to call home. The design of this space not only embodies a stylish lifestyle, but also encourages friendships and community. Perfectly located at the heart of West Kowloon, TOWNPLACE WEST KOWLOON is future-oriented, blending art and craftsmanship to create an ideal quality of life.

About TOWNPLACE

Established in 2019, "TOWNPLACE" is a ground-breaking residential leasing brand of Sun Hung Kai Properties, targeting young professionals to provide a flexible and dynamic living experience. Residents of the twin properties, TOWNPLACE SOHO and TOWNPLACE KENNEDY TOWN, can enjoy new flexi-leasing options of Serviced, Furnished and Unfurnished apartments with branded furniture and lease terms as short as one month up to yearly options.

"TOWNPLACE" highlights its human-centric approach in curating a personalised living experience, and further develops a new way of living for young professionals. TOWNPLACE WEST KOWLOON, the new mega landmark, with the market's first modern "Aparthotel" concept, will be launched in the second half of 2023.

"TOWNPLACE" is the first to introduce the unique Community concept into the market which connects residents closely to help expand their social and professional networks. By meeting like-minded neighbours in the TOWNPLACE Community, friendships are developed and a sharing economy emerges. TOWNPLACE is more than a place to live.

For more information, please visit TOWNPLACE WEST KOWLOON at

Website: https://westkowloon.townplace.com.hk/ 
Address: 10 Lai Ying Street, West Kowloon

The press release is issued by LT Heyday Culture Communication Co. Limited.

For enquiries, please contact:

Ms Candy Tang
LT Heyday Culture Communication Co. Limited
Tel: 852-61118468
Email: candy@LTheyday.com

Source: Sun Hung Kai Properties Related Stocks: HongKong:0016 OTC:SUHJY