SINGAPORE, April 19, 2023 /PRNewswire/ -- Accor, the region's largest hospitality group, is allying with Crowne Estate Malaysia to increase its presence in the country. Set to open in Q3 2028, Swissotel Genting Highlands will bring the iconic Swissotel Hotels & Resorts brand to Malaysia for the first time.

Left to right: Directors from Highlands ParkCity and Accor Group. Centre left to right: Mr Jayadren S/O Subramaniam Group CEO, Sean Chen Chief Operating Officer, Garth Simmons Chief Executive Officer of Accor Group South East Asia Japan, South Korea and India and Andrew Langdon Chief Development Officer South East Asia, Japan, South Korea and India

The signing ceremony was attended by Sean Chen, Chief Operating Officer of Crowne Estate, Thanesh Jayandren, Executive Director of Highlands ParkCity and Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.

Swissotel Genting Highlands, located at an altitude of 3,000 feet, will be part of King's Park, in Genting Highlands, a development by Highlands ParkCity, in partnership with Yuk Tung Group and Crowne Estate Malaysia. Genting Highlands is a popular tourist area well-known for its unique flora and wildlife, as well as its cool climate all year round, frequented by more than 41 million visitors yearly.

During his address Sean Chen, Chief Operating Officer of Crowne Estate said, "Our first strategic alliance with Accor is something we are very excited about. It is a huge step forward for Highland ParkCity and Crowne Estate Malaysia in their goal to make the King's Park in Genting Highlands into an eco-friendly tourist and destination hub for people all over the world."

 "I am thrilled to share that with today's signing ceremony we are officially bringing the Swissotel Hotels & Resorts brand to Malaysia. The signing of Swissotel Genting Highlands in one of the most popular destinations in the country for locals and tourists alike, further strengthens Accor's leading position in Malaysia's hospitality industry. We look forward to working with our partner, Crowne Estate, on this exciting project," said Garth Simmons, Chief Executive Officer, Accor for South & Southeast Asia, Japan, South Korea and India.

Artist's Impression of Swissotel Genting Highlands

Swissotel's brand mission is to ensure that its guests relax and enjoy themselves while traveling or taking advantage of other life possibilities. Intelligent design, distinct, and high-quality design that is inspired by local customs, high-caliber craftsmanship, and a conscientious attitude to sustainability are the pillars on which Swissotel properties are built on.

The Swissotel Genting Highlands in Malaysia is set to be a posh retreat with a backdrop of beautiful natural surroundings. The 300-room property is a cornerstone of this extraordinary development, offering unmatched hospitality, contemporary conference facilities, and a spectacular grand ballroom for unforgettable events. The elegant and comfortable rooms, all-day dining options, executive lounges, and bars will offer the ideal locations for guests to create memorable experiences. The property will furthermore offer a heated swimming pool, sundeck, fitness center, spa, scenic jogging tracks, and a kids' club. The hotel's 30-story building will provide uninterrupted views of the stunning mountains and the Genting Highlands summit, located just a 15-minute drive away.

Guests will be able to venture beyond the Swissotel Genting Highlands to discover a sanctuary of sophisticated living, with 44,515 square meters of exquisite villas and bungalows, as well as 96,000 square meters of stylish residences and serviced apartments, perfect for discerning urbanites, all of which will be located in the enchanting world of Crowne Estate Malaysia - an elegant retreat nestled amidst breathtaking natural beauty. The development at Crowne Estate

Genting Highlands is a captivating and impressive 156,419 square-meter project with a remarkable Gross Development Value of over RM3 billion.

Thanesh Jayandren, Executive Director of Highlands ParkCity described the ambitious plan to develop King's Park in Genting Highlands into an outstanding resort on an area of 150 acres. He said, "Visitors from all over the world will be able to enjoy a broad variety of events, shows, cultural arts, and delectable cuisine at this development because of its focus on entertainment, international attractions, and eco-tourism."

The sustainable and environmentally friendly community will prioritize water conservation and use renewable energy sources. Swissotel Genting Highlands will be located close to King's Park by Highlands ParkCity, which is home to a wide variety of shops, restaurants, and attractions, as well as several other hotels in a beautiful natural setting. The resort's allure will increase with the addition of features including a neighbouring cable car service, Awana golf course, a high-end Genting Premium Outlet and amusement parks.

Swissotel Hotels & Resorts operates 34 properties in 20 countries, while another 33 are in the planning stages.

About SWISSÔTEL

One of the best-known Swiss brands in the world, Swissotel Hotels & Resorts offers contemporary hotels infused with the freshness and vitality of alpine energy, rooted in the tradition of Swiss hospitality. Respected for its intelligent design, quality craftsmanship and mindful approach to sustainability, Swissotel gives its guests peace of mind to explore the world, discover life's true rewards and embrace opportunities to 'live it well'. The Swissotel brand was founded in 1980 and today numbers more than 30 hotels globally, including flagship properties such as Swissotel The Bosphorus in Istanbul, Swissotel The Stamford in Singapore, Swissotel Chicago and Swissotel Jakarta Pik Avenue. Swissotel is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences. 

swissotel.com | all.accor.com | group.accor.com

ABOUT ACCOR

Accor is a world leading hospitality group offering experiences across more than 110 countries in 5 400 properties, 10 000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit www.group.accor.com or follow us on Twitter, Facebook, LinkedIn, Instagram and TikTok. 

ABOUT CROWNE ESTATE MALAYSIA

Crowne Estate Malaysia is an innovative investment firm with a mission to find, purchase, and maintain the world's finest tourist attractions. We are at the forefront of the high-end hospitality and tourism industry because of our consistent dedication to excellence, innovation, and sustainable development.  We at Crowne Estate Malaysia understand the sophisticated requirements of today's world traveler and the ever-changing nature of the travel market. Our dedication to providing unforgettable adventures for our customers and developing meaningful bonds with our business associates are what keeps us going. Among the many types of exceptional properties, we represent are five-star hotels, beachfront resorts, private villas, and others that are the very definition of refinement and service. We have built an excellent reputation by consistently locating, purchasing, and maintaining high-quality tourism assets. We take great satisfaction in the fact that every area we ventured is cared for with the utmost precision, sustainability, and respect for the region's rich cultural history and natural wonders. This strategy has helped us become the industry standard-bearer in high-end travel. Crowne Estate Malaysia's success may be attributed largely due to the hard work and commitment of our dedicated staff. Our team's in-depth familiarity with the local market and steadfast dedication to excellence allow us to routinely go above and beyond for our clients, making their stay at one of our residences the most memorable of their lives. Crowne Estate Malaysia, in partnership with leading companies throughout the world, has revolutionized the luxury travel industry. Projects like the forthcoming Swissotel Genting Highlands are examples of our dedication to quality and enthusiasm for developing exciting new places to visit that will attract visitors from all over the world. Crowne Estate Malaysia is committed to its vision of redefining luxury tourism and providing guests with unforgettable experiences as we diversify our offerings and pursue new possibilities. Crowne Estate Malaysia is waiting to welcome you into its realm of unrivalled splendor and unforgettable memories.

ABOUT YUK TUNG GROUP

Yuk Tung Group is an innovative real estate development firm that has been in business since 1997, with a focus on creating luxurious homes and thriving neighborhoods that improve the quality of city life and stimulate the economy. Our dedication to quality and long-term viability has resulted in us being recognized for our outstanding work through multiple awards of distinction. The Yuk Tung Group is a premier property developer with a wide range of residential, commercial, and mixed-use projects that feature our signature mixture of cutting-edge design, meticulous craftsmanship, and in-depth knowledge of the local market. In the many facets of the property development sectors, our team of seasoned professionals is unrivalled. Their ability to work across disciplines ensures that projects are well thought out, carried out, and managed, ultimately delivering results that are exceptional. The Yuk Tung Group has been recognized for its commitment to quality having won several awards, such as the Asia Pacific Property Awards Development for the Royce Residence KLCC and the success in the hospitality industry with the Crowne Plaza KLCC. Our utilization of renewable energy sources, recyclable products, and other eco-friendly innovations demonstrates our firm dedication to a greener, more responsible future. As The Yuk Tung Group expands, we will never lose sight of our commitment to doing excellent work and living by our basic values. Our mission is to build excellent buildings and flourishing communities that benefit both the residents and the company's investors. Discover the world of Yuk Tung Group, where cutting-edge architecture, luxurious interiors, and an emphasis on environmental responsibility come together to leave a legacy of unmatched quality.

ABOUT Highlands ParkCity

Some of the most prestigious names in Malaysia real estate developers are Pavilion, Tropicana, Aset Kayamas, Kerjaya Prospek, and OSK. Alongside with these top developers is prominent developer, Highlands ParkCity. Highlands ParkCity is reshaping Genting Highlands with its upcoming construction of hotels, luxury high-rise apartments, convention centers, retail stores, and new forms of entertainment. Located in the heart of Genting Highlands, the King's Park is where you'll find Highlands ParkCity, the world's largest Sustainable Eco Development. King's Park @ Highlands ParkCity is the project's focal point; it features a 2,000-meter stretch of cutting-edge pedestrian street shops. Highlands ParkCity is conveniently located about 34 kilometers from the heart of Kuala Lumpur and can be reached within 30 to 45 minutes by car. The neighborhood was planned to complement its natural setting by providing infrastructure and services with a green focus. To accommodate the anticipated influx of over 50 million tourists to Genting Highlands by 2031, Highlands ParkCity is planning to develop a wide variety of attractions, shops, thematic parks, and restaurants. There are almost 1,500 acres of tourist and residential development in the area, guaranteeing a first-rate tourism hub in green spaces for everyone.

 
Source: Highlands ParkCity