SINGAPORE, Dec. 19, 2022 /PRNewswire/ -- Enterprise Asia, the organizer of the Asia Pacific Enterprise Awards (APEA) 2022 Regional Edition, is pleased to recognize 25 exemplary business leaders and enterprises across Asia that excelled and showcased unparalleled resilience and growth despite the Covid-19 pandemic.

Organized annually across 16 countries and markets, the APEA is the most reputable award recognition program recognizing entrepreneurial excellence across Asia. The Awards aim to congregate outstanding business leaders and enterprises across Asia into one unparalleled platform for fostering the continuity of sustainable entrepreneurial growth in Asian economies.

Chatchai Sirilai, President of Government Housing Bank (G H Bank), was honored with the Master Entrepreneur Award by the APEA. Chatchai has been actively involved in guiding the Bank's direction to reach its strategic positioning and initiated a systematic work management system called "GHB SMART Leadership System" that helps G H Bank's people from C-suite to operational level staff perform their function in an integrative manner. His view of G H Bank is to lead the G H Bank to be a high-performance organization through a wide, zoomed, and close-up perspective. 

With faith in the philosophy of "Good Result Comes from Good Process," he drives G H Bank in the midst of the digital era by implementing a strategic project that uplifts the entire bank's service known as the core banking system, which enhances the Bank's operation to the next digital level by establishing new digital infrastructure and technology for a variety of digital services to support digital transactions fully. He also drives the organization through the big concepts of the "GHB Drive Engine" which consists of two strategic segments and one management focus described as the social solution segment, business solution segment, and management solution segment.

G H Bank is also among the elite award recipients under Corporate Excellence Category in the Financial Services industry. G H Bank is a solely state-owned and specialized financial institution under the supervision of the Ministry of Finance established under the Government Housing Bank Act B.E. 2496 to provide credit – Housing loan and deposit services. The Bank operates its business in accordance with Royal Decrees, Ministerial Regulations, and other related notifications issued by the Bank of Thailand, the Ministry of Finance, and related agencies.

Under the G H Bank's vision of "The Best Housing Solution Bank," G H Bank is committed to upholding its mission of "Enabling More Thai People to have their own homes" and maintaining a leadership position in the housing loan market along with enhancing its customer services to accommodate customer behaviors in the New Normal era and to support its transition to a Digital Bank in the future by establishing strategic plans/projects that support being a Digital Bank.

With the belief that "Good Result comes from Good Process," G H Bank prioritizes the process of management as the highest priority. This focus has continuously led the bank to perform an outstanding business output and outcome compared with the private sector and maintain its market-leading position for ten years in a row with a market share of 40.3% (2021).

Moreover, the Bank achieved a new loan value of THB246,875 million and an outstanding loan value of THB1,458,659 million at the end of 2021, which is the highest in Thailand's housing finance market. The Bank also managed a non-performing loan with a value of THB58,381 million, which is 4% of the total loan value at the end of 2021.

In addition, a total of 22 G H Bank Covid-19 supporting programs were specifically established to serve each customer's situation. The Bank also achieved a total Net Profit value of THB12,351 million, which was an 18.4% growth from 2020. G H Bank operated under the digital transaction of 62.04% compared with electronic machines and traditional transactions.

As of current, the Bank has established a strategic position as a goal to achieve its vision by setting goals into three phases: short-term goals of becoming a Digital Service Bank in 2021-2022, medium-term goals of becoming a Digital Bank in 2023, and long-term goals of becoming The Best Housing Bank in 2024-2025 by focusing on adjusting strategies to increase the capacity of digital services in terms of products, information technology system service, and personnel in response to the rapid change in technology and customer behavior.

According to its mission of "Enabling More Thai People to have their own homes" and the main strategic positioning to become the best housing bank in Thailand before 2025, G H Bank's future direction also aims to claim the title of "Sustainable Bank." With those agendas, G H Bank has initiated strategic objectives aligned with sustainable dimensions to achieve the title of a leading sustainable bank in Thailand. In the short term, its key objective is to maximize "Financial Inclusion", which aims to "Create different Financial Aids" to support customers to achieve home aspirations and ensure that everyone can gain financial instruments for both saving and lending.

In the medium term, G H Bank attempts to "Minimize social inequality" by uplifting the operation process to enable customers to access services. For its long-term objective, G H Bank aims to minimize poverty in all its forms everywhere in Thailand by equalizing people's opportunities to own a house and truly enabling Thai people to have their own homes.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development. Please visit www.enterpriseasia.org for more information.

About Asia Pacific Enterprise Awards

With a presence across 16 countries and markets, the Asia Pacific Enterprise Awards is the region's most prestigious awards for outstanding entrepreneurship, continuous innovation and sustainable leadership. For further information, visit www.apea.asia.

Source: BMI BUSINESS INTELLIGENCE PTE LTD