Starting September 8, the brand's #GoodMess campaign introduces a new theme, "A New Decade. On Every Journey," in the US, UK and EU markets alongside sitewide savings and a free metal-pedal upgrade for 11 longtime US customers.

EDISON, N.J., Sept. 1, 2026 /PRNewswire/ -- 3W Auto-life, a multi-award-winning leader in premium custom-fit car floor mats, will mark its 11th anniversary with a three-week program running September 8–28, 2026: a season of deals; prize giveaways in the US, UK and Europe; and a free product upgrade for 11 longtime US customers.

With the anniversary theme "A New Decade. On Every Journey," the company is turning its attention from what its mats are made of to what they are made for: the ordinary mess of a life being lived. Snack crumbs on the ride to school, muddy puppy paws after a hike, rainwater from a pair of work boots, sand carried in from the beach. 3W dubs it the #GoodMess and is asking drivers to share the stories behind theirs.

3W Auto-life's 11th Anniversary: A New Decade. On Every Journey.

#GoodMess: 11th Anniversary Social Media Campaign

Running throughout the anniversary event, 3W's customer story series will feature longtime drivers — from growing families to off-road regulars — sharing how their 3W mats have kept pace with their lives.

"A lot changes in 11 years. Families grow, companions join the ride, and the roads people drive change with them," said Angela Wang, one of 3W Auto-life's founders.

"What we hear from customers is that the mess in the car is usually the sign of a good day. Our job is to make sure it never stops anybody from moving along with the things they enjoy."

11 Upgrades for 11 Years

The centerpiece of the celebrations is the 11th Anniversary Metal Pedal Upgrade Program, exclusive to US customers. 3W has introduced a wear-resistant metal-pedal upgrade in the driver-side heel area of eligible newer mats, helping protect an area exposed to heavy wear during daily driving. To mark 11 years, 3W will select 11 eligible existing US customers to receive a complimentary metal-pedal upgrade.

Starting September 8, customers can indicate their interest by commenting with their vehicle year and model, how long they have used their 3W mats, and their most memorable #GoodMess moment. To make the shortlist, entrants must currently use 3W mats, own a vehicle for which an eligible metal-pedal version is available, provide a photo or short video, and authorize 3W to use their submitted content. Shortlisted candidates will be contacted through the middle of the month, and the 11 winners will be announced after September 22.

Eligible US models include the Ford F-150, Ford Bronco, Toyota Tacoma, Honda CR-V, Hyundai Palisade, BMW X3, Tesla Model 3 and Tesla Model Y.

Engaging UK and EU Customers via Social Platforms

In the UK and EU, 3W has launched Instagram and Facebook accounts just in time to celebrate the brand's 11th anniversary. Giveaways are planned in September for these markets, with all vehicle models available on the official market-specific websites eligible as prizes — customers are encouraged to keep an eye out on 3W's UK and EU social accounts.

UK

• 3W Auto-life UK on Facebook
• @3wautolife_uk on Instagram

EU

• 3W Auto-life EU on Facebook
• @3wautolife_eu on Instagram

Sitewide Savings and 650 Anniversary Prizes Across US, UK and EU

To mark the 11-year milestone, 3W is running limited-time anniversary deals from September 8 to 28, 2026:

• 30% off at 3wliners.com
• 20% off in the UK at uk.3wliners.com
• 15% off across Europe at eu.3wliners.com

The anniversary event page opens September 8 with an open-entry prize wheel requiring no purchase. In the US, 350 prizes will be available, including gift boxes, foldable storage boxes and $50 gift cards. In the UK and EU, a prize wheel will offer 50 pet seat covers and 100 gift cards for each market, while supplies last.

11 Years of Product Development

Over the past 11 years, 3W has focused on vehicle-specific fit, durability, and protection for real-world driving. The anniversary campaign highlights continuing product development through the wear-resistant metal-pedal upgrade and customer stories showing years of everyday use.

Behind it all is 3W's own VigorMold™ process and eco-friendly Thorex™ material, which ensure its mats are safe, long-lasting and easy to maintain. Guided by a "one car, one design" philosophy, 3W's professional R&D team delivers quality and innovation at every step.

About 3W Auto-life

Founded in 2015, 3W manufactures high-end floor mats for a wide range of vehicles. They are partnered with more than 30 global OEM partners and have designed more than 600 custom-fit molds for vehicle floor mats. To date, their floor mats have won more than 30 design awards, including the prestigious German Red Dot Award, and are trusted by drivers in the United States, Canada, Europe, the United Kingdom, South Korea, Saudi Arabia and beyond. Learn more at 3wliners.com.

Contact: 3Wautolife@rootcomms.com

Source: 3W Auto-life