Daytona, FL, Feb. 22, 2023 (GLOBE NEWSWIRE) -- Jeb Burton and Ergodyne, A Klein Tools Company, kicked off their second season sponsorship in style, flirting with a top-10 finish in the NASCAR Xfinity Series (NXS) Beef. It’s What’s For Dinner. 300 at the historic Daytona International Speedway. Burton ultimately finished 11th after a final lap wreck moved him back two spots.

Burton announced his move to Jordan Anderson Racing (JAR) Bommarito Autosport in January of this year and Ergodyne’s primary placement will be on the No. 27 Chevrolet Camaro SS for the Pennzoil 150 at The Brickyard scheduled for August 12th.

Ergodyne’s Tenacious Work Gear® line has built a cult following among work crews thanks to its forward-thinking work gear designs and a distinctive brand that also managed to capture the attention of racing fans in the company’s first season of sponsorship with Burton.

With season-long promotions, exclusive Jeb Burton merchandise and a grand prize giveaway coinciding with the St. Paul, MN-headquartered company’s 40th anniversary and the Pennzoil 150, Ergodyne looks to build on the genuine, loyal fan engagement unique to NASCAR.

“We’ve built our brand and mission around the idea and practice of tenacity. Around the simple truth that accomplishing important goals takes real work and deep commitment,” said Lindsay Herda, VP Marketing, Ergodyne. “To be able to partner with Jeb Burton—a guy who works as hard as anybody in the NXS, a guy who lives and breathes tenacity… we couldn’t ask for a better representation of everything we stand for.”

“Jeb’s fans see the same things we do in him, and they respect and relate with the work that goes into his fight in creating a legacy of his own.”

For his part, Burton, the son of 2002 Daytona 500 winner Ward Burton, reciprocates the loyalty of fans and sponsors with open access and genuine gratitude that makes him easy to cheer for.

“Last year saw its fair share of challenges, that’s for sure,” said Jeb Burton, who has accumulated one win, 13 top-fives and 31 top-10s in over 100 NXS starts. “But giving up is never an option for me. The fans keep me going. The loyalty of my sponsors keeps me going. The desire to grab that checkered flag again keeps me going.”

Burton fans can stay up to date on giveaways, exclusive merchandise and get on the waiting list for the 2023 hero card at #" Jeb Burton + Ergodyne Sponsorship Burton + Ergodyne are a tandem built for real work